Data procurement is often regarded as one of the most difficult, but important aspects of a direct marketing campaign.  Where do you start?  Who do you speak to for impartial advice?  Will the standard list broker be able to undertake the role of a professional data planner and evaluate the more analytical opportunities as well as off-the-shelf list procurement?  These are all valid questions when it comes to identifying which business to select for sourcing your DM prospect data.

DMPA is not a list broker, nor are we a data owner – we are an impartial data procurement bureau.  Of course we can provide off-the-shelf lists, be it subscription, compiled or lifestyle data.  However, we also thrive on the more complex data challenges our customers are often faced with - looking at ways to identify niche ‘data nuggets’ from data analysis techniques and utilising data from a variety of the UK’s data owners.

We have expertise in:

Segmentation (geodemographic and bespoke multi-variable)
List selection
Data analysis
Profiling
‘Best customer’ look-a-like modelling
Data enrichment
Data Mapping

All of the data we supply will have passed through our data bureau to ensure you have the best quality data, free of duplicates, gone-aways, deceased and fully data protection compliant.

If you are struggling with sourcing prospect marketing data or would like to better understand your existing customers, contact us.  We will guide you through the process, taking the hard work off your hands, ensuring you have the best data available for your direct marketing requirements.