Media savvy consumer are becoming used to bland direct mail and are ultimately becoming less responsive to our less creative propositions.  The need to improve Door Mat stand out and to communicate with the consumer through the channel of their choice is a must for today's marketer.

Using the latest variable digital print software and print engines will enable the marketer to get their message across to the consumer in a truly personalised way.  Embedding personalised information within imagery in your mail piece is proven to increase response rates considerably.  You can now combine this advanced personalisation technique across media applications, including direct mail, personalised URLs (PURLs), SMS and HTML email - all from a central marketing dashboard.

Using a recipients name within an image in your direct mail piece is proven to uplift response significantly.  Have some fun and create your own personalised image at http://www.dreamtype.com/